Legal

Privacy Policy

How AVD Glitter Jewels collects, uses, stores, discloses and protects your personal data, and the rights available to you.

Last updated: 21 August 2026

Introduction

This Privacy Policy ("Policy") is published by AVD Glitter Jewellers, a limited company, having its registered office at B-118/119/120, Mandpeshwar Industrial Estate, Opp. MCF Club. Prem Nagar, Borivali West, Mumbai – 400092, Maharashtra, bearing GSTIN: 27ABBCA0107H1Z9 (hereinafter referred to as the "Company", "we", "us", or "our"), which owns and operates the website available at https://www.avdglitterjewels.com/ under the brand name "AVD Glitter Jewels" (the "Website"). We are committed to protecting the privacy, confidentiality, and security of the Personal Data of individuals who visit the Website, submit enquiries, request diamond or jewellery requirements, place orders, make purchases, subscribe to our communications, contact us, or otherwise interact with our products and services.

This Policy explains how we collect, use, process, store, disclose, retain, and protect your Personal Data when you access or use the Website or otherwise interact with us through our authorised communication channels in connection with our business, including our diamond sourcing, jewellery manufacturing, bespoke jewellery, retail, wholesale, export, and related services. This Policy applies only to Personal Data collected by or on behalf of the Company through the Website and such authorised communication channels. It does not apply to any third-party websites, payment gateways, logistics providers, social media platforms, or other services operated by third parties, which shall be governed by their respective privacy policies and terms.

This Policy is intended to inform you about the categories of Personal Data we collect, the purposes for which it is processed, the manner in which it may be disclosed, the safeguards implemented to protect it, the period for which it is retained, and the rights available to you under applicable law. Where your consent is required for any specific processing activity under applicable law, including for marketing communications, such consent shall be obtained separately at the relevant point of collection.

By accessing or using the Website or providing your Personal Data, you acknowledge that you have read and understood this, Policy. If you do not agree with the manner in which your Personal Data is processed as described herein, you should discontinue use of the Website and refrain from providing your Personal Data.

Definitions

For the purposes of this Policy, the following terms have the meanings ascribed to them:

  • "Cookies" means small data files placed on your Device by the Website to enhance user experience, remember preferences, enable Website functionality, facilitate browsing and purchases, and collect analytical or usage-related information.
  • "Device" means any electronic device, including but not limited to a computer, smartphone, tablet, or similar equipment, used to access or interact with the Website.
  • "Personal Data" shall have the meaning assigned to it under the Digital Personal Data Protection Act, 2023, and includes any data about an individual who is identifiable by or in relation to such data, including but not limited to the individual's name, email address, mobile number, company name, GST details, PAN details, Aadhaar or other government-issued identification details where required for verification or compliance, shipping and billing details, diamond or jewellery requirements, order and transaction details, communication preferences, payment-related information (where applicable, excluding sensitive financial credentials processed directly by payment gateway providers), IP address, usage-related information, and any other Personal Data voluntarily provided by the individual or collected through the Website.

  • "Processing" shall have the meaning assigned to it under the Digital Personal Data Protection Act, 2023, and includes any operation or set of operations performed on Personal Data, whether wholly or partly by automated means.
  • "Service Provider" means any third party engaged by the Company to provide services on its behalf, including payment gateway providers, banks and financial institutions, logistics and delivery partners, customs and freight service providers, cloud hosting providers, IT and website maintenance service providers, analytics providers, customer support providers, marketing and communication partners, and other vendors engaged for the operation of the Website and fulfilment of orders and services.

  • "Products" means diamonds, diamond jewellery, gold jewellery, gemstone jewellery, natural gemstones, rings, necklaces, pendants, earrings, bracelets, bands, customised and bespoke jewellery, and any other jewellery, diamonds, gemstones, products, or related offerings made available through the Website.
  • "Usage Data" means data automatically collected through the Website relating to user activity and technical interactions, including IP address, browser type, device information, operating system, pages or Products viewed, time spent on the Website, navigation paths, referral sources, and other diagnostic or analytical information.
  • "Website" means the website operated by the Company under the brand name AVD Jewels at https://www.avdglitterjewels.com/, including all associated webpages, product pages, features, shopping facilities, and services.
  • "You" or "User” means any individual who accesses, browses, registers on, submits an enquiry or diamond or jewellery requirement through, places an order for, purchases Products from, or otherwise interacts with the Website.
  • Interpretation

  • Words in the singular shall be interpreted to include the plural, and vice versa.
  • References to the words “include” or “including” shall be construed without limitation.
  • Headings and titles in this Policy are indicative and shall not be deemed part of the Policy or be taken into consideration in its interpretation or construction.
  • Collection of Personal Data

    Information You Provide:

    When you access or use the Website, submit an enquiry or diamond or jewellery requirement, request a quotation, create or place an order, purchase Products, contact us, subscribe to our newsletters or promotional communications, or otherwise interact with us, we may collect your Personal Data, including your name, email address, phone number, company name, GST details, PAN details, Aadhaar or other government-issued identification details where required for verification or compliance, shipping and billing details, diamond or jewellery requirements, order and transaction details, communication preferences, and any other Personal Data voluntarily provided by you.

    Information Collected Automatically:

    When you access or use the Website, we may automatically collect certain technical and usage-related Personal Data to enable the operation, security, and improvement of the Website. Such Personal Data may include your IP address, browser type, device information, operating system, pages or Products viewed, time spent on the Website, navigation patterns, referral source, approximate geographical location derived from your IP address, Cookies, and other technical or analytical information collected through similar technologies.

    Marketing Communications:

    Where permitted under applicable law or with your consent, where required, we may use your email address, phone number, or other contact details to send you updates regarding our Products, quotations, orders, offers, new launches, promotional campaigns, newsletters, and other marketing communications through email, SMS, WhatsApp, or other authorised communication channels. You may withdraw your consent or opt out of such communications at any time by using the unsubscribe mechanism provided in the communication or by contacting us through the details provided in this Policy.

    Sharing your Personal Data

    We do not sell or rent your Personal Data to any third party. We may disclose or share your Personal Data only in the following circumstances:

    With Service Providers: We may share your Personal Data with Service Providers engaged to support our business operations, including website hosting providers, IT and maintenance service providers, cloud service providers, analytics providers, communication service providers, customer support providers, marketing service providers, payment gateway providers, banks and financial institutions, logistics and delivery partners, customs and freight service providers, and other vendors engaged for the operation of the Website and processing, verification, fulfilment, and delivery of orders and services. Such Service Providers shall process Personal Data only for authorised purposes and in accordance with applicable law and contractual confidentiality obligations.

    Legal and Regulatory Requirements: We may disclose your Personal Data where required to comply with applicable law, judicial or governmental orders, regulatory requirements, or lawful requests from competent authorities, or where necessary to establish, exercise, or defend our legal rights.

    Business Transfers: In the event of a merger, acquisition, restructuring, sale of assets, or any similar corporate transaction, your Personal Data may be transferred to the successor or acquiring entity, provided such entity continues to process your Personal Data in accordance with this Policy and applicable law.

    Independent Third-Party Service Providers: Certain independent third-party providers, including cloud hosting providers, payment gateway providers, banks and financial institutions, logistics and delivery partners, customs and freight service providers, communication service providers, analytics providers, and social media platforms, may independently collect or process your Personal Data in accordance with their own privacy policies to the extent necessary for providing their respective services. We encourage you to review their privacy policies before interacting with such services. The Company is not responsible for the privacy practices of such independent third parties.

    With Your Consent: We may disclose your Personal Data to any other person or entity where you have expressly consented to such disclosure or where such disclosure is otherwise permitted or required under applicable law.

    Payment

    Payment Processing:

  • The Website may facilitate online orders and payments for Products, including payment plans or other payment arrangements offered by the Company from time to time. Payments may be processed through authorised third-party payment gateway providers, banks, financial institutions, or other payment service providers (collectively, the "Payment Service Providers") using secure and encrypted channels.
  • The Company shall not ordinarily collect, store, or retain sensitive financial information such as complete debit or credit card numbers, CVV, PINs, passwords, OTPs, or other authentication credentials where such information is collected and processed directly by the relevant Payment Service Provider. The Company may retain limited payment-related information, including transaction reference numbers, payment status, billing details, order details, payment plan details, and other transaction information, solely for payment verification, reconciliation, customer support, refunds (where applicable), and compliance with applicable legal, tax, and accounting obligations.

  • Users are encouraged to review the privacy policy and terms of the relevant Payment Service Provider before completing any online transaction, as the processing of payment information by such providers shall be governed by their respective policies.
  • Cookies and Tracking Technologies

    The Website uses Cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, facilitate account and shopping functionality, analyse Website traffic, improve the functionality, performance, and security of the Website, and better understand how users interact with the Website and Products.

    You may manage, restrict, or disable Cookies through your browser or device settings. However, disabling certain Cookies may affect the functionality and performance of the Website or limit your ability to access certain features.

    Where required under applicable law, your consent shall be obtained before the use of Cookies or similar tracking technologies that are not strictly necessary for the operation of the Website. You may manage, modify, or withdraw your Cookie preferences through your browser settings or any Cookie management tools made available on the Website.

    Online Security and Fraud Prevention

    The Company is committed to protecting your Personal Data and encourages you to remain vigilant against phishing attempts, fraudulent communications, payment fraud, identity theft, and online scams. The Company will never request your passwords, OTPs, PINs, CVV, or other sensitive authentication credentials through unsolicited emails, phone calls, messages, or social media. If you receive any suspicious communication claiming to be from the Company or AVD Jewels, please refrain from sharing any Personal Data or payment credentials and immediately contact us through our official contact details provided on the Website.

    Social Media and Public Platforms

    The Company may communicate with users and promote its Products and services through its official social media channels, including Instagram, Facebook, LinkedIn, YouTube, or other platforms. The Company may also publish customer reviews, testimonials, photographs, jewellery designs, or other user-generated content with the consent of the concerned individual or as otherwise permitted under applicable law.

    Any information you voluntarily post or share on our social media pages or other public platforms may be visible to other users and may be collected or used by third parties. The Company is not responsible for the privacy practices of such third parties or the operators of those platforms. We encourage you to review the privacy policies and privacy settings of the respective platforms before sharing your Personal Data.

    Your Rights

    Subject to applicable law, including the Digital Personal Data Protection Act, 2023, you may exercise the following rights in relation to your Personal Data:

  • You may request access to a summary of your Personal Data processed by us and information regarding the processing of such Personal Data, in accordance with applicable law.
  • You may request the correction, completion, updating, or erasure of your Personal Data, subject to applicable law.
  • You may withdraw any consent previously provided for the processing of your Personal Data where such processing is based on your consent. Such withdrawal shall not affect the lawfulness of processing undertaken prior to such withdrawal and may affect our ability to provide certain products, services, or respond to your enquiries or fulfil your orders.
  • You may opt out of receiving marketing or promotional communications at any time by using the unsubscribe option provided in such communications or by contacting us through the details provided in this Policy.
  • You may exercise any other rights available to you under applicable law.
  • Requests relating to your Personal Data may be submitted through the contact details provided in this Policy. We shall process such requests within the timelines prescribed under applicable law and, where necessary, subject to verification of your identity. Where we are unable to comply with a request, we may retain or continue processing your Personal Data to the extent required or permitted under applicable law.

    Data Retention

    We retain your Personal Data only for as long as necessary to fulfil the purposes for which it was collected, including responding to enquiries, preparing quotations, processing and fulfilling orders, facilitating payments and deliveries, providing customer support, maintaining customer, KYC, GST, PAN, billing, shipping, and other business records, complying with applicable legal, regulatory, tax, accounting, customs, and export obligations, preventing fraud, and resolving disputes.

    Where your Personal Data is no longer required for the purposes set out above, we shall securely delete, anonymise, or retain it only to the extent required or permitted under applicable law.

    You are responsible for ensuring that the Personal Data provided to the Company is accurate, complete, and up to date. You shall promptly notify the Company of any changes to your Personal Data to enable us to maintain accurate records.

    Security Measures

    We implement reasonable technical, organisational, and administrative security measures to protect your Personal Data, including identity, KYC, GST, PAN, Aadhaar, billing, shipping, order, and transaction-related information, against unauthorised access, disclosure, alteration, misuse, loss, or destruction, in accordance with applicable law and industry practices.

    Such measures may include secure server infrastructure, encryption of data in transit where applicable, firewalls, access controls, authentication mechanisms, periodic security assessments, data backups, and restricted access to Personal Data on a need-to-know basis.

    While we take reasonable measures to safeguard your Personal Data, no method of transmission over the internet or electronic storage is completely secure. Accordingly, we cannot guarantee absolute security and shall not be liable for any unauthorised access, disclosure, alteration, or loss of Personal Data occurring despite the implementation of reasonable security measures, except to the extent required under applicable law.

    In the event of a Personal Data breach, we shall take reasonable steps to investigate, contain, and mitigate the impact of the incident and comply with any notification or reporting obligations prescribed under applicable law.

    Your Personal Data may be processed, stored, transferred, or accessed by the Company or its Service Providers from jurisdictions outside India where necessary for the operation of the Website, processing of international orders, export or delivery of Products, payment processing, or provision of our products and services. Any such transfer shall be undertaken in accordance with the Digital Personal Data Protection Act, 2023, and other applicable laws.

    Children's Privacy

    The Website is intended for use by individuals who are competent to contract under applicable law. We do not knowingly collect Personal Data from children.

    Where the Company processes Personal Data relating to a child, it shall do so only in accordance with applicable law, including obtaining verifiable consent from the parent or lawful guardian where required.

    If we become aware that Personal Data relating to a child has been collected in contravention of applicable law, we shall take appropriate steps to delete such Personal Data or otherwise deal with it in accordance with applicable law.

    Where you provide the Personal Data of another individual to the Company, you represent and warrant that you have obtained all necessary authority or consent to provide such Personal Data for the purposes set out in this Policy.

    Contact Information

    If you have any questions, concerns, requests, or complaints regarding this Policy or our processing of your Personal Data, you may contact us at:

    Company: AVD JEWELS LIMITED

    Brand: AVD GLITTER JEWELS

    Address: B-118/119/120, Mandpeshwar Industrial Estate, Opp. MCF Club, Prem Nagar, Borivali West, Mumbai - 400092

    Official Email: info@avdglitterjewels.com

    Contact Number: 022-40709812/40709814

    Grievance Redressal

    In accordance with the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000, and other applicable laws, the Company has designated the following person to address grievances relating to the processing of Personal Data:

    Grievance Officer: Aman Singh

    Email: aman@avdglitterjewels.com

    The Grievance Officer shall endeavour to acknowledge and resolve grievances within the timelines prescribed under applicable law.

    In accordance with the Digital Personal Data Protection Act, 2023, you may nominate another individual to exercise your rights in relation to your Personal Data in the event of your death or incapacity, where such right is available under applicable law and subject to the procedures adopted by the Company.

    Governing Law and Jurisdiction

    This Policy is governed by and construed in accordance with the laws of India.

    Subject to any rights, remedies, or mandatory jurisdiction available under applicable law, any dispute arising out of or in connection with this Policy shall be subject to the jurisdiction of the competent courts at Mumbai, Maharashtra.

    Changes to this Policy

    The Company reserves the right to modify or update this Policy at any time to reflect changes in its business practices, products, Website functionality, or applicable legal and regulatory requirements. Any changes shall become effective upon publication on the Website unless otherwise specified. We encourage you to review this Policy periodically. The "Last Updated" date at the beginning of this Policy indicates the date on which this Policy was last revised. Your continued use of the Website after such changes shall constitute your acceptance of the revised Policy.

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